BIBLIOMETRIC ANALYSIS OF DIGITAL MARKETING WITH VISUAL MAPPING TECHNIQUE
نویسندگان
چکیده
Digital marketing is a very important position in line with the ever-advancing technology and changing customer demands needs. Due to increase studies on digital recent years, this study has been carried out order present relevant literature researchers together. In study, field of examined. This which examines marketing, offers quantitative-based approach current trends marketing. The paper used Vosviewer analyze 858 records from Web Science database between 1975 2021. explores whole picture research shows visual information structure evolution It thought that dynamism scientific publication activity investigated, will shed light other direction, it provides an reference for academics show situation effective field.
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ژورنال
عنوان ژورنال: Journal of research in business
سال: 2023
ISSN: ['2630-6255']
DOI: https://doi.org/10.54452/jrb.1165618